Terms of service
BackAlign - Terms of Service
Last updated: [12/05/2026]
Welcome to BackAlign (backalign.co.uk).
These Terms of Service ("Terms", "Terms of Service") govern your relationship with the backalign.co.uk website (the "Service") operated by Knitnes LTD, a company registered in the United Kingdom ("Knitnes", "we", "us", or "our"). Trading Address: [2 Frederick Street, Kings Cross, London, WC1X 0ND, UNITED KINGDOM]. Company Registration Number: [16836601].
Please read these Terms of Service carefully before using our Service.
By accessing or using the Service, you agree to be bound by these Terms. If you disagree with any part of the terms, then you may not access the Service.
1. GENERAL AGREEMENT
1.1. By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
1.2. A breach or violation of any of the Terms will result in an immediate termination of your Services.
1.3. We reserve the right to refuse service to anyone for any reason at any time.
2. PRODUCTS AND SERVICES
2.1. BackAlign specializes in high-quality ergonomic and posture support products.
2.2. All products displayed on the Service are subject to availability and Knitnes LTD reserves the right to limit the sales of our products to any person, geographic region, or jurisdiction.
2.3. We make every effort to display the colors and images of our products that appear at the store as accurately as possible. However, we cannot guarantee that your computer monitor's display of any color will be accurate.
2.4. We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region, or jurisdiction. We may exercise this right on a case-by-case basis.
3. ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION
3.1. While we strive to ensure that all information on the Service is accurate and up-to-date, there may be instances where information is incorrect or incomplete. We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information.
3.2. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site.
4. MODIFICATIONS TO THE SERVICE AND PRICES
4.1. Prices for our products are subject to change without notice.
4.2. We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.
5. ORDERS AND PAYMENT
5.1. All orders placed are subject to acceptance and availability. We reserve the right to refuse or cancel any order.
5.2. You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.
5.3. Payment can be made using various payment methods, including major credit/debit cards and [Stripe and Wise], with all transactions processed securely in British Pounds (£ GBP).
6. SHIPPING AND DELIVERY
6.1. Knitnes LTD offers shipping to the United Kingdom and [other specified regions]. Shipping costs and delivery estimates are detailed in our separate [Shipping Policy], which is hereby incorporated by reference.
6.2. We aim to deliver within [Estimated Delivery Time, e.g., 3-5 business days], but cannot guarantee a specific delivery date.
7. RETURN AND REFUND POLICY
7.1. Our separate [Return and Refund Policy] provides detailed information regarding returns, exchanges, and refunds, and is hereby incorporated by reference.
8. MEDICAL DISCLAIMER AND POSTURE IMPROVEMENT
8.1. Medical Advice Disclaimer: All products, descriptions, testimonials, and information provided on BackAlign, including but not limited to the "Backalign product" posture support cushion and its features (e.g., spinal alignment, memory foam support), are intended for general information and wellness support only. They do not constitute medical advice, diagnosis, or treatment.
8.2. Not a Medical Device: BackAlign products are not medical devices. You should consult a qualified healthcare professional, such as a doctor or physiotherapist, before using any new health-related product, especially if you suffer from pre-existing or chronic back, neck, or posture problems, or are under medical care for such conditions. If you experience severe or prolonged back pain, do not rely solely on posture support products; seek professional medical evaluation immediately.
8.3. Results May Vary: Individual results for posture improvement are subjective and vary. While BackAlign products are designed to support better posture, consistent results depend on various factors, including the severity of the initial posture issue, frequency of use, and overall physical health and habits. Knitnes LTD makes no specific guarantees regarding the timing or degree of posture improvement.
8.4. User Responsibility: It is the user's responsibility to use BackAlign products in accordance with the provided instructions and with common sense. Misuse may result in discomfort or injury. By using our Service and products, you acknowledge that you have read and understood this medical disclaimer.
9. THIRD-PARTY LINKS
9.1. Certain content, products, and services available via our Service may include materials from third-parties (e.g., Stripe, Wise). We are not responsible for the content, privacy policies, or practices of any third-party websites or services.
10. INTELLECTUAL PROPERTY
10.1. BackAlign, Knitnes LTD, and the Service are the property of Knitnes LTD. All content, designs, logos, and materials are protected by intellectual property laws. You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
11. ERRORS, INACCURACIES AND OMISSIONS
11.1. Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice.
12. DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY
12.1. We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
12.2. To the maximum extent permitted by applicable law, Knitnes LTD shall not be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the Service; (ii) any conduct or content of any third party on the Service; or (iii) any content obtained from the Service.
13. INDEMNIFICATION
13.1. You agree to indemnify, defend and hold harmless Knitnes LTD and our partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.
14. SEVERABILITY
14.1. In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.
15. GOVERNING LAW
15.1. These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the United Kingdom (specifically, England & Wales).
16. CHANGES TO TERMS OF SERVICE
16.1. You can review the most current version of the Terms of Service at any time at this page.
16.2. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes.
17. CONTACT INFORMATION
17.1. Questions about the Terms of Service should be sent to us at: [hello@backalign.co.uk].