Privacy policy

Last updated: September 3, 2026

BackAlign (backalign.co.uk) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, our customer, with a proper and secure shopping experience. Our store is powered by Shopify, enabling us to deliver these services safely.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding your personal data.

1. Personal Information We Collect

When you interact with BackAlign, we may collect or process the following categories of personal information:

• Contact Details: Your name, billing address, shipping address, phone number, and email address.

• Financial & Payment Information: Payment card details, transaction details, and payment confirmations processed securely via our payment gateways (Stripe and Wise).

• Transaction Information: Items you view, add to your cart, purchase, return, or exchange.

• Communications: Information provided when contacting our customer support team at hello@backalign.co.uk.

• Device & Usage Information: IP address, browser type, network connection, and how you navigate our store.

2. How We Use Your Information

We utilize your personal data to ensure a proper and seamless operational experience:

• Fulfilling Orders: To process your payments, manage your purchases, arrange secure shipping, and handle returns or exchanges under our 30-day guarantee.

• Customer Support: To respond to your inquiries promptly and maintain our business relationship.

• Security & Fraud Prevention: To authenticate accounts, detect malicious or fraudulent activity, and ensure a secure shopping environment.

• Legal Compliance: To comply with UK legal obligations and enforce our terms and policies.

3. How We Disclose Information

We share information only with trusted partners under strict privacy standards:

• Service Providers: With Shopify, IT managers, payment processors, and our international logistics partners to fulfill your orders.

• Legal & Business Obligations: When required by law, subpoena, or to protect the legal rights and safety of Knitnes LTD and our users.

4. Relationship with Shopify & International Transfers

Our store is hosted by Shopify, which processes your data to run and improve the platform. Data submitted may be transferred outside your country of residence under recognized legal mechanisms (such as Standard Contractual Clauses) to ensure adequate protection. You can review Shopify’s Consumer Privacy Policy for further details.

5. Your Rights and Choices

Depending on your location, you hold specific rights regarding your personal data:

• Access & Deletion: Request access to or deletion of the personal information we hold about you.

• Correction: Request correction of inaccurate information.

• Marketing Opt-Out: Unsubscribe from promotional emails at any time using the link provided in our messages (non-promotional order updates will still be sent).

6. Children's Privacy

Our services are not intended for children under the age of majority, and we do not knowingly collect data from minors.

7. Contact Information

If you have any questions, concerns, or wish to exercise your privacy rights, please reach out to us:

• Company: Knitnes LTD t/a BackAlign

• Support Email: hello@backalign.co.uk

• Registered UK Address: 2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom

• Company Number: 16836601